I’m a product innovator with over a decade of experience in emerging technologies, specialising in AI, XR, motion design and UX. My work bridges creative vision and technical execution to craft immersive experiences that surprise and delight audiences while driving measurable results.

For two years I worked across motion, music and event technology for The New York Times marketing department, including architecting the company’s event video capture system. The company leaned into my wide array of interests, which I always appreciated.

At Grey Group I ran a digital studio, leading motion design teams and production across campaigns for Fortune 500 brands. I helped lead the move from Flash to HTML5 while building out a VR practice. A lot of that job was helping clients understand what the technology could and couldn’t do, and getting good work out of its limitations.

At Movable Ink I took augmented reality from a novelty agencies sold as one-offs and turned it into a product marketers could operate themselves. We bet on web over native, trading some fidelity for eliminating the install step, and the product line grew from $0 to over $1M in incremental revenue, earning industry recognition along the way.

Then I spent a few years building on my own. I founded Tech Visions NYC, a meetup connecting over 3,000 creators and business leaders exploring the future of technology. My AR effects reached 18.5M+ views and put me in the top 1% of Effect House creators, and I prototyped projects I’m still proud of, including ABC Space, an AR language-learning game for early readers. Those years sharpened the part of product work I’m best at: taking an ambiguous technical possibility and figuring out what should actually be built.

Now I’m Partner and Principal Architect at All Things Trust, where we are building tools to examine how organisations establish credibility with people and the AI systems increasingly evaluating them.

I built the software that operationalises the Trust Stack: the scoring hierarchy, evaluation pipeline, and the review system where a human can disagree with the model.

Along the way my collaborations have spanned the NBA, Verizon, AT&T, Brand USA, BBDO, The New York Times, Movable Ink, Volvo, The Whitney, CoverGirl, FedEx, Grey, Ally, Hertz, Reeve Foundation, Dentsu, Marriott, Eli Lilly, Kellogg’s, ESPN and IHOP.

I’ve also recorded over 20 albums of music with my band Home, along with many other projects. Writing songs is how I learned how to create.

I’m driven by curiosity, craft, and the belief that technology should inspire connection, not just attention.

Also,

• Google UX Design Certificate, 2024. Building with the Claude API, Anthropic, 2026.
• Most Effective AR/VR Campaign, Virgin Holidays, 2019.
• Communication Design, A.A.S., Fashion Institute of Technology.
• Prototypes that never shipped: ABC Space, a location-anchored AR language game for early readers; musicmusic, a distribution tool for indie musicians; and RoleIn, an AI-assisted career-change utility.